Data analysis applied to marketing and sales

In today’s business environment, where competition is fierce and consumer attention is an increasingly competitive commodity, the effectiveness of marketing and sales strategies is crucial to a company’s success. Fortunately, the digital age has brought with it a vast amount of available data that can be used to inform and improve these strategies. This is where data analytics' capability is useful. It's an effective tool that helps companies anticipate trends, better understand their clien...

7 Tips to Increase Your Sales Performance

How is your sales performance? We know that the sales sector is what most motivates companies to grow exponentially. However, there are some challenges for salespeople, as new products and services appear on the market every day. How can you improve your sales performance, stand out and become a professional salesperson? That is exactly what we want to talk to you about today. You can be an old-timer in the sales industry, but that which went through last year might not be effective this tim...

Commercial Management: Know the Market and Opportunities

One of the factors with the greatest impact on a company's success is undoubtedly having an excellent Commercial Management team. The corporate market presents many challenges for today's entrepreneurs, and having the best strategies up your sleeve to stand out is still the best investment. The sales area requires a lot of caution and intelligent vision to obtain the best results that directly benefit the future of the company. This is exactly why companies are very demanding when it comes t...

Six skills every successful sales professional must have

When it comes to sales, André Ortiz's name is one of the most remembered by businesspeople and professionals who have managed to exceed their goals, increase their revenue, multiply their results and celebrate more achievements. The former newspaper salesman at street markets, with over 20 years of experience, has helped over six million people achieve success in the organizations where they work. With a PhD in Neuromarketing, focused on Business Administration, from Florida Christian Univers...

Do you know what NLP is?

NLP, or Neurolinguistic Programming, has become popular both in the corporate environment and in interpersonal relationships. The technique can be used in companies as a way of training employees' skills, expanding negotiation skills and helping to overcome obstacles and resolve conflicts. Another advantage of using Neuro-Linguistic Programming within corporations is its contribution to the emotional development of employees, providing the necessary resources for them to achieve their profes...

Commercial Policy: one of the keys to sales success!

For your business to operate efficiently and achieve excellent sales results, you need to invest in commercial policy. Understanding how it works and implementing actions that can help your company makes all the difference. Sales success is generally linked to the performance of the sales team, but it is important to keep in mind that, beyond the efforts of each employee, it is the strategies and guidelines of sales policies that drive the result. The process of implementing this policy end...

What is a Sales Playbook?

A small company can individually train its sales team members so that they follow negotiations according to a pre-established flow. But as the company grows, it is necessary to go beyond traditional conversations to ensure that negotiations are being executed within the expected quality standard, thus ensuring the desired performance. This is when the need to create a Playbook arises. But do you know what a Sales Playbook is? The Sales Playbook is a guide that aims to direct all the actions...

Results negotiation processes and how to deal with emotional aspects

In a corporate environment, negotiation happens all the time, whether it's negotiating deadlines with the team, dealing with suppliers, or negotiating ideas between leaders. However, whenever we are in a negotiation process , we must think that there are two strong sides, with divergent interests and therefore the case should never be treated as the famous win-lose negotiation style. Today we will talk more about the importance of paying more attention to the emotional aspects involved in th...

Artificial intelligence in education: What are the advantages for learning?

In 2001, filmmaker Steven Spielberg released one of the most wonderful films of that decade, AI, Artificial Intelligence, and brought the topic to society for debate once and for all. It may not seem like it, but it's been 20 years since the film, and the subject is now seen a little more naturally, even being divided into subtopics to facilitate discussion. One of these subtopics, of crucial importance, is Artificial Intelligence in education . No, we are not talking about robots in classro...

How to push a change management innovation within the organization

Every company will finally have to introduce some sort of major change, but only a few prepare. That is where the importance of change management surfaces as an imperative agent in helping the managers convert their ideas into practice. The business world is really volatile and dynamic, hence with so many changes; therefore, the difference for businesses would be the ability of the manager to visualise these changes and move towards innovation. The relationship between change management and...

Our Updates

Data analysis applied to marketing and sales

7 Tips to Increase Your Sales Performance

Commercial Management: Know the Market and Opportunities

Six skills every successful sales professional must have

Do you know what NLP is?

Commercial Policy: one of the keys to sales success!

What is a Sales Playbook?

Results negotiation processes and how to deal with emotional aspects

Artificial intelligence in education: What are the advantages for learning?

How to push a change management innovation within the organization

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