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What is a Sales Playbook?

What is a Sales Playbook?

A small company can individually train its sales team members so that they follow negotiations according to a pre-established flow. But as the company grows, it is necessary to go beyond traditional conversations to ensure that negotiations are being executed within the expected quality standard, thus ensuring the desired performance. This is when the need to create a Playbook arises. But do you know what a Sales Playbook is? The Sales Playbook is a guide that aims to direct all the actions...
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Results negotiation processes and how to deal with emotional aspects

Results negotiation processes and how to deal with emotional aspects

In a corporate environment, negotiation happens all the time, whether it's negotiating deadlines with the team, dealing with suppliers, or negotiating ideas between leaders. However, whenever we are in a negotiation process , we must think that there are two strong sides, with divergent interests and therefore the case should never be treated as the famous win-lose negotiation style. Today we will talk more about the importance of paying more attention to the emotional aspects involved in th...
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