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Strategic planning: what is it and how to do it for your company?

SP is a management tool that defines business objectives and goals for a certain period, in addition to guiding the allocation of financial resources and identifying the main internal and external challenges that may influence the results. In this way, the PE serves not only to define the best path to follow-for example, to gain market share in the first years of operation-but also what to avoid. This way, those responsible for management can list the main factors that impact the business and...

Commercial management: what is it and why is it important for the company?

The sales department is one of the most important sectors in any company; hence, commercial management plays a fundamental role in developing and consolidating any company. Think of it this way: the best and newest products and services mean nothing without an eager force to take those to market and expand your business. In other words, it will be capable of doing so only assuming it will be able to retain its clientele, which without qualified sales will also be pretty challenging. Otherwise,...

Quality indicators: what are they and how to implement them?

Quality indicators are KPIs (Key Performance Indicators) that are essential for company and industry managers to monitor the performance of internal processes and customer satisfaction. When you mention quality, your thoughts may immediately turn to the well-known ISO (International Organization for Standardization) certifications, which recognize companies that meet the organization's standards in various areas of management. This is a recognition that attests to the company's commitment to e...

Budget and forecast: understand the difference and how to use them in financial management

The corporate world is full of words and expressions in other languages, especially English, that are incorporated into everyday life. This is the case of budget and forecast, We have already mentioned that both are standard procedures for good money management. So, how do these terms apply to corporate financial management? What is the difference between them in practice? Continue reading the article to understand each concept and learn how to use them to organize and monitor financial planni...

Business financial planning: how to do it, strategies

One of the most important management tasks in business is corporate financial planning . After all, strategically distributing available capital, understanding risks and defining growth objectives are what guide companies' activities in the market. Ideally, every business should start its operation by making a strategic plan, followed by a financial plan, to have a clear vision of the opportunities in its niche and understand whether the prospects are favorable. This way, your company can avoi...

5 Diversity and Inclusion actions in companies

The topic of 'Diversity and Inclusion actions in companies ' is already part of the strategic objectives of many businesses. Is the issue also a concern where you work? An article published in the American Economic Review showed that candidates with names associated with white people are 50% more likely to receive job interview offers than people with names associated with black people. The article 'Why Many Women of Color Don't Want to Return to the Office', published in the Harvard Business...

5 examples of transparency in the company + importance

Among the management practices developed with the adoption of the ESG approach (acronym for Environmental, Social and Governance) are corporate governance actions, that is, internal processes created based on ethical and transparent principles. However, after all, what attitudes are considered examples of transparency in companies ? By adopting transparent management, communication between internal sectors works better, helping employees to be more productive, as well as allowing investors and...

What is well-being at work?

Workplace well-being (WWB) is the term that characterizes how professional occupation affects overall health and happiness. When a company prioritizes WWB, its teams tend to feel more satisfied and experience fewer stressful episodes, dealing healthily with the adversities of routine . Factors that contribute to employee well-being include: Physical health; Emotional health; Financial health; Mental health; Social welfare. Fully comprehending what well-being at work is and what the involved...

SMART Goals: How to Set Them + Examples for Businesses

One of the most common management mistakes happens when defining where the company wants to go, whether in a specific area or in relation to general growth. After all, “growing a lot” is the goal of all companies. Therefore, being specific and realistic when planning goals is essential to guide the team clearly, closely monitoring each stage. You know the method by name, but want to better understand what they are, how to develop them and examples of SMART goals for a company? Continue reading...

Financial risk: what is it and how to reduce it in the company?

A market premise that is part of the reality of all operating companies is financial risk . From the moment of opening to the consolidation of the business, there are risks associated with various factors that can influence operational development if they are not taken into account. Starting a business or investing in a project without mapping out financial risk can put your company in an unfavorable and difficult situation to exit. In the 2023 edition of the PwC Global Risk Survey , 56% o...
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