Strategic Marketing: how to apply neuromarketing to boost sales

To optimize resources and achieve goals efficiently, it is essential to use Strategic Marketing practices . It is a different approach to marketing, whose main objective is to obtain medium to long-term results.

One of the main focuses of Strategic Marketing is to create actions that enable increased profitability and productivity. Therefore, it is crucial for companies that need clear and objective direction to consolidate themselves in the market over a given period.

Strategic marketing as the main sales tool

The Marketing area is responsible for the entire process that encompasses market research, campaign creation, branding, value generation and sales. In short, it refers to the entire journey of a product or service.

Strategic Marketing is responsible for “funneling” these actions, that is, creating a planned process path that meets the defined goals. This involves analyzing and monitoring failures, linear processes, and what needs to be changed to improve performance.

Most managers tend to fail to plan and instead jump straight into action. This is where things start to go wrong, as this small mistake will result in long-term losses.

Strategic Marketing has planning as its main pillar, since in order to create a strategy it is necessary to analyze the company's entire history and where it needs to go. Another important pillar is the analysis of results. This has a great impact on the post-sales stage, which almost no one usually does.

That's why it's an essential tool for increasing sales , since it's through strategic planning that it's possible to differentiate the brand and make the company stand out and do things differently from other companies in the same segment.

How to apply neuromarketing to increase sales

Every company aims to achieve results quickly, but few invest in a strategically designed process that attracts and, above all, retains customers.

This is where the concept of neuromarketing comes in , which aims to better understand consumer behavior and transform data into strategic actions. According to research, 95% of purchasing decisions come from the unconscious or impulse to buy. This is precisely why it is important to have more effective conversations with the target audience.

 We know that, according to experts' estimates, consciousness occupies only 5% of the brain. The rest is unconscious, which occupies most of the brain and is responsible for almost everything we do. This is exactly the area that neuromarketing studies. Through actions based on neuroscience and marketing, it is possible to:

Create strategic visual communication;

Analyze the public profile and behavior;

Create actions that reach the public’s emotions;

Use of mental triggers;

Use of strategic colors that affect the unconscious;

Creation of segmented and assertive campaigns;

Ensures greater potential for innovation.

As you can see, this is an area that helps to increasingly understand consumers’ goals, desires and wants. In this way, it offers techniques that help to increase the effectiveness of targeted stimuli. It is a big step towards increasing sales and combining this knowledge with focused strategic marketing actions.

Discover Master Business: Strategic Marketing and Sales!

Master Business course in Strategic Marketing and Sales consists of the study, development and implementation of actions that are not limited to current demands, but also analyze the main needs and future trends of the market.

For companies, the use of Strategic Marketing helps to formulate action plans that aim to win over and retain customers, in addition to helping to increase profitability and productivity.

One of its main objectives is to help students understand in depth how the processes that affect sales, negotiation and consumer decision-making work. Students will master the following topics:

The relationship between Neuromarketing;

Sales Management;

Digital Marketing and Performance Metrics;

Market Intelligence;

Business Growth Hacking: Growth Strategies;

Strategic Marketing: concept and application.

Using an innovative methodology and experts with a wide range of knowledge, students will be prepared to boost sales in various areas of activity. The Master Business program was created exclusively for professionals to acquire specific and strategic knowledge that helps in the development of their professional careers.