Design Thinking Methodology: How to use it to innovate?

Design Thinking is a methodology considered essential for companies that want to become a reference in their segment. In addition, it is responsible for opening more space for innovation and the stable development of processes. 

It consists of the union between design creativity and the area of ​​business intelligence. It is interesting to address this subject, as its main focus is the customer, which means a methodology with strong potential for transforming companies. The result of this? An exponential increase in sales. Keep reading!

How to use the Design Thinking methodology in your company the right way

Bearing in mind that the job of design is to show the customer, in a visual way, how the product or service is relevant to them, we can see the great influence of the area in the sales sector. 

The Design Thinking concept was created to revolutionize the way we find solutions to problems in a collective and collaborative way. It is a consumer-centered process that implements a creative approach.

It is worth noting that Design Thinking is not only used in the area of ​​product or service development. It has already become highly effective for different areas of business, including in the area of ​​risk management .

The mission of the process is much more in-depth than we imagine. It consists of mapping cultural experience, society's vision and identifying barriers that the client has. This way, the actions will be much more focused on the real needs of consumers. 

1. Main pillars to take as a basis

To start implementing the methodology in your company, it is important to pay attention to the following factors:

Empathy : with this, we can develop solutions that truly change people's lives.

Experimentation : Testing is part of the evolution of any business. Therefore, it is essential to try out new ideas and take risks to have the opportunity to develop innovative solutions.

Viability : before launching an idea, solution or product on the market, it is necessary to test its viability and acceptance. This way, the company will have more assertiveness and less risk.

2. Process phases

Just like any other methodology, Design Thinking also needs to go through some steps in order to obtain the best results. They are:

Problem immersion and insights meeting;

Ideation for solving the problem presented;

Prototyping with feasibility tests;

Launch and implementation of the project. ??

3. New paths with the help of the customer

As you can see, everything is centered on the end consumer. Thus, the methodology becomes efficient, precisely because it finds new paths through the perspective of the ideal customer profile.

The sales team, for example, can define objective and persuasive strategies to fully capture the customer's attention. The chances of making sales are positive. 

Another advantage of applying this technique is that it gives the strategy team the power to envision future customer needs. This is because, with the help of analysis and brainstorming, it is possible to identify patterns in the past that may be repeated in the future. 

4. Ideal for all types of companies

Small and medium-sized companies can also benefit from the application. In fact, it ends up becoming even more essential for these business models, as assertiveness in actions and conversion into sales will greatly help in the development and growth of the company.

Another area that can benefit is the promotion of change and innovation management . With Design Thinking processes, it is possible to remodel the company, as well as implement a new organizational culture.

I can summarize the concept as a design and alignment of ideas that are crucial to discovering new needs within the company, in addition to innovating in the presentation of the product or service to the customer.