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Strategic Marketing: how to apply neuromarketing to boost sales

https://bukingproperties.com/update/strategic-marketing-how-to-apply-neuromarketing-t/2837207

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To optimize resources and achieve goals efficiently, it is essential to use Strategic Marketing practices . It is a different approach to marketing, whose main objective is to obtain medium to long-term results. One of the main focuses of Strategic Marketing is to create actions that enable increased profitability and productivity. Therefore, it is crucial for companies that need clear and objective direction to consolidate themselves in the market over a given period. Strategic marketing a...

Data analysis applied to marketing and sales

https://bukingproperties.com/update/data-analysis-applied-to-marketing-and-sales/2837184

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In today’s business environment, where competition is fierce and consumer attention is an increasingly competitive commodity, the effectiveness of marketing and sales strategies is crucial to a company’s success. Fortunately, the digital age has brought with it a vast amount of available data that can be used to inform and improve these strategies.  This is where data analytics' capability is useful. It's an effective tool that helps companies anticipate trends, better understand their clien...

Commercial Policy: one of the keys to sales success!

https://bukingproperties.com/update/commercial-policy-one-of-the-keys-to-sales-succes/2837149

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For your business to operate efficiently and achieve excellent sales results, you need to invest in commercial policy. Understanding how it works and implementing actions that can help your company makes all the difference. Sales success is generally linked to the performance of the sales team, but it is important to keep in mind that, beyond the efforts of each employee, it is the strategies and guidelines of sales policies that drive the result. The process of implementing this policy end...

Discover 4 agile methodologies that will help innovate your company's processes

https://bukingproperties.com/update/discover-4-agile-methodologies-that-will-help-inno/2734945

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Adopting more efficient work systems increases productivity and allows for the rapid identification and resolution of problems. What work methodologies does your company adopt ? Does each employee perform tasks as they see fit or are there structured and defined processes aimed at increasing productivity ? If your company opts for the second alternative, it is very likely that it applies some agile methodology. There are several of them currently in operation, each with its own characteristics...

Financial spreadsheet: Learn how to set up adequate control for management

https://bukingproperties.com/update/financial-spreadsheet-learn-how-to-set-up-adequat/2734867

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A financial spreadsheet is one of the main tools used in business management. Learn how to create one in Excel for your company in this article. The financial area is a very important one for any kind of enterprise, but at the same time, it is one of the activities that poses more challenges and demands time and effort. In this sense, technology can become the best ally of managers and other employees in the finance department of an organization. The days of making calculations and notes on pa...

What is Supply Chain Management? 05 Tips to implement in your company

https://bukingproperties.com/update/what-is-supply-chain-management-05-tips-to-implem/2734854

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In this article, understand what the concept of SCM means and discover five ways to start using this resource in your business model. It can also be referred to as supply chain management: the management and handling of the total flow carried out by a company or organization for producing its goods or services. This concept is increasingly being used in the business environment because it's able to chart and create a network of all stages and members comprising the production process, from the...

Strategic planning: what is it and how to do it for your company?

https://bukingproperties.com/update/strategic-planning-what-is-it-and-how-to-do-it-fo/2731500

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SP is a management tool that defines business objectives and goals for a certain period, in addition to guiding the allocation of financial resources and identifying the main internal and external challenges that may influence the results. In this way, the PE serves not only to define the best path to follow-for example, to gain market share in the first years of operation-but also what to avoid. This way, those responsible for management can list the main factors that impact the business and...

Commercial management: what is it and why is it important for the company?

https://bukingproperties.com/update/commercial-management-what-is-it-and-why-is-it-im/2731482

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The sales department is one of the most important sectors in any company; hence, commercial management plays a fundamental role in developing and consolidating any company. Think of it this way: the best and newest products and services mean nothing without an eager force to take those to market and expand your business. In other words, it will be capable of doing so only assuming it will be able to retain its clientele, which without qualified sales will also be pretty challenging. Otherwise,...

Quality indicators: what are they and how to implement them?

https://bukingproperties.com/update/quality-indicators-what-are-they-and-how-to-imple/2731461

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Quality indicators are KPIs (Key Performance Indicators) that are essential for company and industry managers to monitor the performance of internal processes and customer satisfaction. When you mention quality, your thoughts may immediately turn to the well-known ISO (International Organization for Standardization) certifications, which recognize companies that meet the organization's standards in various areas of management. This is a recognition that attests to the company's commitment to e...

Business financial planning: how to do it, strategies

https://bukingproperties.com/update/business-financial-planning-how-to-do-it-strateg/2731437

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One of the most important management tasks in business is corporate financial planning . After all, strategically distributing available capital, understanding risks and defining growth objectives are what guide companies' activities in the market. Ideally, every business should start its operation by making a strategic plan, followed by a financial plan, to have a clear vision of the opportunities in its niche and understand whether the prospects are favorable. This way, your company can avoi...
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